Friday, September 18, 2009

Media Advisory: “Cocktails for a Cause” LIVESTRONG DAY EVENT

For Immediate Release
September 18, 2009

For more information:
Lori Ditzel
“Cocktails for a Cause”

Ocean County Resident Holds Local Event to Benefit The
Cancer Institute of New Jersey Foundation and The Lance Armstrong Foundation
SEASIDE HEIGHTS, NJ – On Friday night, October 2, Lori Ditzel will hold “Cocktails for a Cause” LIVESTRONG Day event at The Beach Bar in Seaside Heights, NJ. LIVESTRONG Day is the Lance Armstrong Foundation's one-day initiative to unite people affected by cancer in raising awareness of cancer issues in communities across the country.

This year’s event, all money raised will be donated to The Cancer Institute of New Jersey Foundation and the Lance Armstrong Foundation.

“We encourage everyone to WEAR-YELLOW. If you already have a LIVESTRONG t-shirt wear it, if you do not have LIVESTRONG t-shirt and would like to purchase one or more please visit or you can always just WEAR YELLOW. Any yellow shirt will work,” said Lori Ditzel, event organizer.

The event will start at 5:00 p.m. at The Beach Bar, located at 28 Boardwalk Seaside Heights, NJ 08751. The event will have free admission, free food, specials on drinks, auction items, 50/50 and Door Prizes. There will be a remembrance wall to sign and honor those fighting cancer or in memory of someone you have lost to cancer and will also create a giant yellow chain around the bar. Those who attend are encouraged to make a donation to benefit the Cancer Institute of New Jersey Foundation and the Lance Armstrong Foundation.

“Cancer has affected my family. My father, a nonsmoker, has had Non-Hodgkin lymphoma for 23 yrs and has recently been diagnosed with stage 4 lung cancer. It’s hard to just sit by and just watch. I felt I needed to do something. This is my something. While I couldn't take a treatment for my father or fight his disease for him I can still fight cancer by raising awareness to this terrible disease,” said Ditzel. “LIVESTRONG Day is the perfect platform to raise awareness, to show people who are fighting cancer that you care, and to fight for a change in health care.”

Over 1000 local LIVESTRONG Day events will be held in communities across the country to celebrate and support cancer survivors and their loved ones. To learn more about LIVESTRONG Day, visit

“I am proud to be raising funds and awareness for the Cancer Institute of New Jersey Foundation and the Lance Armstrong Foundation,” Ditzel said.

About the Cancer Institute of New Jersey Foundation
The Cancer Institute of New Jersey Foundation, a non-profit organization, raises funds that are vital to advancing the research, treatment, education and prevention programs of The Cancer Institute of New Jersey. All fundraising is conducted to build enduring partnerships and create goodwill while adhering to the highest ethical and professional standards. To learn more about The Cancer Institute of New Jersey Foundation

About the Lance Armstrong Foundation
The Lance Armstrong Foundation (LAF) unites people to fight cancer. The LAF believes that unity is strength, knowledge is power and attitude is everything. The LAF provides the practical information and tools people battling cancer need to live life on their own terms. The LAF also takes aim at the gaps between what is known and what is done to prevent death and suffering due to cancer. We engage with and advocate for the public at large to pursue an agenda focused on prevention, ensuring access to screening and care, investment in research, and improving the quality of life for people affected by cancer. Founded in 1997 by cancer survivor and champion cyclist Lance Armstrong, the LAF is located in Austin, Texas. To learn more about the Lance Armstrong Foundation, visit

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